Booked is not banked
Shopify counts a sale at checkout. Safi counts it when the parcel is delivered and paid, after returns, shipping and COD fees.
ReturnsShippingCOD feesAd spendNet profit
Your sales say EGP 980k.
Your bank says 212k.
The rest disappears into returns, failed deliveries, shipping and COD fees. Safi shows you exactly where, on every order, as it happens.
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One live P&L
Shopify, your shipping company and Meta, reconciled every few minutes
True ROAS
3.2×
Meta reports 4.1×
After returns, delivery fees and COD, not before.
Returns & RTO
12.4%
- Delivered84%
- Returned12%
- In transit4%
Meta ad spend · this week
EGP 118k
312 orders attributed
Best margins · this month
- Oversized tee61%
- Cargo pants54%
- Zip hoodie48%
Safi AI · this week
Move Delta parcels to the next shipping tier
38% of parcels go to the Delta at EGP 118. At this volume the next tier is EGP 108.
+EGP 3,800 a month
Cost per delivered order
EGP 136
- ShippingEGP 118
- PackagingEGP 9
- COD fee1%
Break-even ROAS
2.6×
at your real margin and RTO rate
Headroom this week+0.6×
COD collected · this week
EGP 96,300
COD payout · Thursday
Settled78%
Inventory
EGP 418k
stock value at cost
- Units on hand2,598
- Out of stock14 SKUs
- Oversold7
Latest orders
- #4821Delivered
- #4820In transit
- #4819Returned
- #4818Delivered
Net profit · this month
EGP 212,400
18.2% vs last month
Safi AI · this week
Move Delta parcels to the next shipping tier
38% of parcels go to the Delta at EGP 118. At this volume the next tier is EGP 108.
+EGP 3,800 a month
Cost per delivered order
EGP 136
- ShippingEGP 118
- PackagingEGP 9
- COD fee1%
The real problem
Everyone in your brand trusts a different number.
- Your media buyerruns on MetaEGP 1.2Min purchases
- You, the founderrun on ShopifyEGP 980kin sales
- Your fulfillment teamruns on courier numbersEGP 588kcollected
- Your accountantruns on Paymob or GeideaEGP 236ksettled
Four numbers. None of them is your profit.
Safi joins them in one live P&LEGP 212k
net profit, the one number everyone can trust
Growing ecommerce brands
run on Safi
Sales, costs and net profit for any period, live from Shopify, your shipping company and Meta.
Overview · This month| # | Day | Orders | Sales | Ad spend | Delivery | Returns | Net profit | |
|---|---|---|---|---|---|---|---|---|
| 1 | Mon 1 | 63 | EGP 78,400 | EGP 9,200 | EGP 7,100 | EGP 3,900 | +EGP 14,300 | |
| 2 | Tue 2 | 58 | EGP 71,900 | EGP 8,700 | EGP 6,500 | EGP 2,100 | +EGP 13,800 | |
| 3 | Wed 3 | 71 | EGP 88,200 | EGP 9,900 | EGP 8,000 | EGP 5,600 | +EGP 15,100 | |
| 4 | Thu 4 | 84 | EGP 104,600 | EGP 11,300 | EGP 9,500 | EGP 4,200 | +EGP 19,900 | |
| 5 | Fri 5 | 39 | EGP 48,100 | EGP 7,400 | EGP 4,400 | EGP 6,800 | −EGP 1,200 | |
| 6 | Sat 6 | 66 | EGP 81,700 | EGP 9,100 | EGP 7,400 | EGP 3,300 | +EGP 15,600 | |
| 7 | Sun 7 | 70 | EGP 86,300 | EGP 9,600 | EGP 7,900 | EGP 2,900 | +EGP 16,900 | |
| 8 | Mon 8 | 61 | EGP 75,800 | EGP 8,900 | EGP 6,900 | EGP 4,700 | +EGP 12,700 | |
| 9 | Tue 9 | 55 | EGP 68,200 | EGP 8,200 | EGP 6,200 | EGP 3,000 | +EGP 12,100 | |
| 10 | Wed 10 | 74 | EGP 92,600 | EGP 10,400 | EGP 8,300 | EGP 3,800 | +EGP 17,400 | |
| 11 | Thu 11 | 80 | EGP 99,100 | EGP 10,900 | EGP 9,000 | EGP 5,100 | +EGP 17,900 | |
| 12 | Fri 12 | 43 | EGP 53,400 | EGP 7,600 | EGP 4,900 | EGP 2,400 | +EGP 8,900 |
Net profit · this month
EGP 212,400
↗ 18.2% vs past monthWhere this month's money went
- SalesEGP 980,000
- Returns−96,300
- Product cost−412,000
- Shipping−80,800
- COD & payment fees−14,900
- Meta ads−118,000
- Fixed expenses−45,600
- Net profitEGP 212,400
Problems, and what Safi does about them
Where your margin leaks, and how Safi stops it.
Returns, fees and inflated ad numbers hide across your ad platforms and shipping companies. Safi finds every one.
One dashboard, not four
Stop jumping between Shopify, Meta, your shipping company and your spreadsheets. Safi pulls them into one place and matches them order by order, so the numbers finally agree.
Shopify
Shipping
Meta
Sheets
Your ROAS
is a story
Meta says 4.1×. On delivered orders, after returns and fees, it is 3.2×. Safi shows the number that pays the bills, per campaign.
mysafi.appLive
Updated 2 minutes ago
Month-end is too late
Your P&L updates every few minutes and Safi AI tells you what to fix while there is still a month left.
Where did margin go last week?
What Safi gives back.
Five things every ecommerce brand gets from the first sync. Hover a card to see each one at work.
Hours back, every week
Safi syncs your store, shipping and ads by itself every few minutes. No exports, no spreadsheets, no copy-paste at month end.
Synced 2 min agoShopify · Shipping · Meta
Save up to 3× what you pay
Safi flags shipping overcharges, costly returns and ads that lose money after delivery. Fix them, and it pays for itself.
Pro planEGP 1,200
Saved this monthEGP 3,600
An AI copilot for your business
Safi AI reads your real numbers and tells you what to do next: when to restock, which costs to cut. An advisor without the fees.
Restock tees this weekCut packaging costs
Fees stop hiding
Shipping tiers, COD charges, return trips and payment fees are found and charged to the order they belong to.
Found in shipping fees
EGP 3,800/mo
One number you trust
Net profit per order, per product and per day, after every cost. Not the sales figure: the money you keep.
SalesEGP 980,000
Net profitEGP 212,400
How it worksConnect your brand
Connect your brand
in three easy steps.
No developers and no spreadsheets. Connect the tools your ecommerce brand already runs on, and Safi does the rest.
Start free trial- Orders syncing · 1,284 imported
Connect your store
Link your Shopify store in a few clicks. Orders, products and refunds start coming in on their own.
- Shipping and your ad platforms connected
Add shipping and ads
Connect your shipping company and your ad accounts. Safi matches every parcel and every pound of ad spend to its order.
- Net profit · This month+18%EGP 212,400
See your real profit
Your net profit is ready in minutes, for every order and every day, and it keeps itself up to date.
Early access · founding price closes soonEvery day without Safi
Every day without Safi
is margin you don’t get back
Founding brands keep their price for life.
All founding spots are taken
Software that pays for itself.
Start with 14 days free, no card needed. Safi finds the fees, returns and ad spend eating your margin, so it pays for itself.
FAQ
Questions, answered.
What ecommerce brands ask us before they connect.
What does Safi do?
Safi shows your ecommerce brand its real profit. It joins your store, ad platforms, shipping company and payment gateway, then takes out returns, failed deliveries, shipping, COD fees, ad spend and product costs, on every order.
Which tools does Safi connect to?
Shopify, the ad platforms you use, like Meta, TikTok and Google, your shipping company, and Paymob or Geidea for card payments. If yours isn't there yet, tell us which one.
Do I need a developer to set it up?
No. You connect each tool in a few clicks, and your first numbers show up within minutes. A store with a long history can take a little longer to come in fully.
How often do my numbers update?
On their own, every few minutes. New orders, deliveries, returns and ad spend come in as they happen, so you never export or upload a sheet.
Does it work for cash on delivery?
Yes, that's what Safi is built for. It follows every parcel with your shipping company, so a failed delivery or a return comes off your profit, and COD fees are counted.
Is my data safe?
Your data is stored securely and stays private to your brand: you and the teammates you invite. We never sell it or share it with advertisers, and our team opens it only to help you or keep it safe.
Read the privacy policyDo I need a card to start?
No. Your 14-day free trial starts without a card. You pay only if you choose a plan, so nothing is charged when the trial ends.
Can I cancel anytime?
Yes. Cancel from the Billing page whenever you like, and your plan keeps working until the end of the month you paid for.
Can't I just get these numbers from Claude Code or ChatGPT?
You could, if you export Shopify, your ad platforms, your shipping company and your payment gateway, match every parcel to its order and check the math yourself, then do it all again tomorrow. Safi does that on its own every few minutes and gives your whole team one number to trust. Pro adds Safi AI, a finance advisor that works from those live numbers.
Still have a question?
Write to us and a person from the Safi team answers.